Background

Bonfire Wellness is an upscale wellness destination offering a curated suite of services including cryotherapy, infrared saunas, IV drip therapy, red-light therapy, and compression sleeve treatment. Like many premium wellness and hospitality businesses, the team was looking for ways to deepen client satisfaction, strengthen member loyalty, and make every visit feel more thoughtfully considered.

Co-owner Kim Cheevers wanted an amenity that is high-quality, effortless, and a little unexpected, just like Bonfire Wellness.

The Challenge

Bonfire Wellness wasn't looking to launch a food and beverage program. They needed something that would:

• Enhance the in-center experience without adding operational complexity
• Feel premium and on-brand, not like an afterthought
• Require minimal staff time and no dedicated prep or cleanup
• Work within their existing space and aesthetic

Traditional food and beverage options that involve stocking a refrigerator or freezer, managing perishables, coordinating with vendors, introduced more friction than they were worth. The team needed something simpler.

The Solution

Bonfire Wellness added a ColdSnap machine to the lounge area where clients receive IV drip therapy. The lounge is one of the highest dwell-time touchpoints in the center.

ColdSnap produces freshly made frozen treats on demand from shelf-stable pods that require no refrigeration. For a wellness environment, that matters. There is no cold storage, no prep, no added staffing. Just a premium treat experience that is ready when the client is.

The machine's clean, modern design fit naturally into the spa aesthetic. Staff required no meaningful training, and the on-demand format meant no prep work before sessions or cleanup afterward.

How It's Used

ColdSnap became embedded in the Bonfire Wellness experience in a few distinct ways:

As a post-treatment recovery amenity. High-protein shakes became the most popular offering, positioned naturally alongside cryotherapy and infrared sauna sessions as part of recovery. Clients began to associate the high protein treat with the benefit, making it a reinforcing part of their wellness routine, not just a perk.

As a membership benefit. Members receive complimentary treats, giving the amenity a tangible, repeatable role in perceived membership value. It's a small touch that clients notice and remember.

As an à la carte hospitality offering. Non-members can access ColdSnap options after treatments, extending the premium experience to every guest and creating a natural moment of delight late in the visit.

As an event enhancer. For special events hosted at the center, the boozy ice cream options added a distinctive, memorable element, the kind of detail guests mention when they talk about the experience afterward.

Results

The impact was felt quickly and in the places that matter most for an amenity-driven business:

Client satisfaction increased noticeably following the addition. Guests began requesting specific flavors and incorporating ColdSnap into their post-treatment rituals. This is a clear signal that the amenity had become part of why they enjoyed coming in, not just a nice-to-have.

Client retention was positively influenced. ColdSnap became an added incentive to return. When clients associate a location with a consistently excellent, holistic experience, the bar for switching rises.

Staff experience improved. With no prep, no cleanup, and intuitive operation, the machine added zero burden to the team. If anything, it gave staff an easy, genuine way to extend hospitality. Handing a client a freshly made protein shake after their session is a moment of positive engagement, not a task.

Operational simplicity held up at scale. Shelf-stable pods simplified inventory management significantly. No plumbing, no cold chain, no complicated prep and sanitization process,  just pods on a shelf, ready when needed.

In Their Own Words

"The ColdSnap machine has been a huge success and a big hit. It delivers delicious, fast, easy, beloved treats by all of our clients. It's easy to keep clean and easy to store all the cans, so it's a win-win for us."

— Kim Cheevers, Co-Owner, Bonfire Wellness

Key Takeaway

For businesses where the experience is the product, every touchpoint carries weight. ColdSnap gave Bonfire Wellness a repeatable, low-effort way to make clients feel genuinely cared for, not just served. The ROI isn't measured on a receipt; it shows up in retention, referrals, and the kind of loyalty that keeps a premium brand premium.

Interested in adding ColdSnap as an amenity in your environment? Get in touch.